Location: Atlanta, GA
Cost:
- RFA Members: $1,495 per person (check) / $1,545 per person (credit card)
- Non-Members: $1,995 per person (check) / $2,045 per person (credit card)
Space is limited to the first 20 registrants.
How to Register:
Overview:
Following the enthusiastic response to Blueprint’s AI-focused keynote at the 2025-26 RFA Conference and subsequent engagement, Blueprint North America is pleased to present this dedicated training program tailored specifically for RFA members.
The “AI for Sales Leadership: The Blueprint Accelerator — Powered by RFA” is a hands-on professional development program designed specifically for the refrigerated foods industry. Built with RFA members in mind, the program combines modern sales leadership strategies with practical AI applications to help participants strengthen customer conversations, improve negotiation and communication skills, and confidently integrate AI into their daily workflows.
Through real-world refrigerated foods scenarios, live coaching, peer collaboration, and applied learning, participants will work directly on current business challenges such as retail buyer conversations, pricing and margin discussions, category reviews, new item presentations, and pipeline management. Participants will leave with actionable tools, stronger commercial leadership skills, and a personalized AI confidence plan they can immediately apply within their organizations. Participants will also gain access to an Alumni Community featuring monthly virtual lunch & learn sessions and other opportunities designed to support continued learning and strengthen professional networking.
The program includes six interactive modules:
- Mindset & AI Foundations
- Customer Intelligence
- The Sales Conversation
- Proposals & Communication
- Negotiation & Workflow
- Applied Learning & AI Plan
Who Should Attend?
This program is designed for professionals within RFA member companies who are looking to strengthen their sales leadership and commercial capabilities in today’s evolving marketplace, including:
- Middle managers and sales leaders
- Next-generation leaders stepping into commercial roles
- Sales and business development professionals navigating AI-powered workflows
- Teams transitioning from relationship-based selling to modern, technology-enabled selling approaches
- Emerging professionals and interns identified for future leadership development
- Professionals responsible for retail buyer relationships, category management, account growth, and customer communication
Course Leaders
The program is led by Blueprint Management Consultants Ltd., a consulting and training firm specializing in sales leadership, commercial development, and AI integration.
Julien LeBlanc
President and co-founder of Blueprint North America, Julien is a dynamic speaker and business confidence coach with 25+ years of experience, 1,500+ workshops and keynotes across 48 countries, and a passion for helping commercial teams unlock their true potential through modern sales leadership and AI adoption. He has worked directly with RFA members and food industry professionals to design practical, industry-specific training.
Ed Bilat
VP, Food & Agriculture Practice at Blueprint North America. Ed is a sales effectiveness coach with deep experience working with food industry commercial teams, focused on practical application, AI adoption, and helping professionals immediately implement stronger sales and leadership habits.
Contact the RFA office for more information. If you have questions about this course, please e-mail the RFA office at [email protected].
