RFA Technical Webcasts

 

The RFA hosts quarterly Technical Webcasts on timely food safety and regulatory topics affecting
the prepared foods industry. The Webcasts are live, interactive events that you can join from your office!

See below for details on the latest Technical Webcast.

RFA Members can access slide presentations from past Technical Webcasts at anytime in the Member Center.

September 24, 2025 RFA Technical Webcast:

 
"Are You Ready to Embark on a Consumer-Centric Innovation Journey?"

 

REGISTER HERE for this live, interactive Event that you can join from your office!

Non-member registration form

Date and Time:

* Wednesday, September 24, from 2:00 p.m.- 3:00 p.m. Eastern Time
(1:00 p.m.-2:00 p.m. Central, 12:00 p.m.-1:00 p.m. Mountain, 11:00 a.m.-12:00 p.m. Pacific) 


Overview:

Consumer-centric innovation relies on deep consumer insights to drive impactful, market-ready solutions. This presentation will discuss common questions in prod- uct innovation related to consumer perceptions of product attributes and key design parameters necessary for differentiation and success in the marketplace. A focus on how to select the best sensory analysis methods to answer these questions can translate into scalable, resonant products. Selecting the right tools can help navigate challenges and stay on track. Example case studies will be discussed.


Presenter:

Jillian Johnson, Client Service Director-Innovation Lead, Eurofins

Marketing Research professional with 25+ years of experience spanning both the client and consulting sides
of the business. Dedicated to understanding and explaining the interaction between how consumers feel (THE HEART), and how that impacts conscious decisions and behavior (THE MIND). . . to build strong brands and product offerings and effective marketing and innovation strategy. Strong strategic partner well versed in today’s business challenges.

Jillian served as Research Director and A member of senior leadership team for the Small Planet Foods Division at General Mills. Also at General Mills, Jillian led a consumer insights initiative that helped take General Mills brands to new categories by bridging divisional boundaries to seed future growth. She puts emphasis on speed to market, using the Jobs-to-be-Done framework.


How does the Webcast work?

It's easy and convenient! A virtual seminar is one that you can "attend" and participate in right from your offices. There is no travel time, and now provided at NO COST to RFA members!

The RFA Webcast will include live audio along with a slide presentation on the Web. You just need a phone connection for the audio and an Internet connection.

In addition, the webcast will allow you to comment and ask questions at specified times during the event using your phone.

You can invite staff members to listen and participate too! To get the most out of a webcast, it is recommended that you have no more than five people at any one computer connection. If you have multiple locations, please register each location separately.


Credits

The Institute of Food Technologists (IFT) and the Research Chefs Association (RCA) have confirmed that continuing education credits are available for numerous RFA technical functions. Depending on the specific educational criteria of these two organizations, credits will be accepted for attendance at 1) RFA Webinars, 2) the RFA Fall Symposium and 3) the RFA Annual Conference.

Contact the RFA office for more information or for proof of participation.

 

Registration Information:

The cost for this event is as follows:

  • RFA Members: NO CHARGE - Now Included as a Member Benefit!

  • Non-Members: $310 per computer/audio connection

To attend the meeting, you can either:

  • Just send an email to [email protected] to register. There is no cost for members.  Nonmembers: checks must be made payable to the Refrigerated Foods Association. Payment should be received no later than September 22, 2025.

Once you have registered for the meeting, you will receive an email message inviting you to attend the web conference with instructions on how to attend. This message will provide the information that you need to join the meeting.



If you have questions about the RFA Technical Webcasts, please e-mail the RFA office at [email protected].